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Friday, June 24, 2011

SUV Force One Launch & Price in India; Force Motor's SUV Force One Logo, Specifications and Features

Force Motors Limited will launch it’s brand new SUV for the Indian market in July, at a price of around INR 13-15 Lakhs. The SUV, will be called the Force One and from the pricing that Force Motors has announced that the SUV will be priced, it looks like the SUV will sit above the likes of the Tata Safari and the Mahindra Scorpio.

Force Motors expects to sell 4,000 units of the Force One SUV this year and that is quite a modest number. Around 20 Force Motors personal vehicle dealers will sell the SUV across India initially and the dealers have been trained accordingly to sell the upmarket SUV, just as the clientile walking in to buy the SUV will expect.


Force Motors also has unveiled a brand new logo that will adorn the Force One SUV

Force One SUV Specification

  • 2.2 Liter, 140 Bhp CRDI diesel engine from Daimler’s renowned line of diesel engines will power this SUV
  • SUV will come with projector headlamps and running lights up front
  • Dual rear AC vents
  • Cruise control steering mounted controls
  • Driver information system

Force One SUV is touted to be based on the Guangdong Foday Explorer III, the only parts that Force Motors claims to import are the panels and the interiors. So, this should clear a few apprehensions about the SUV being a Chinese import. Time then, to wait for the Force One SUV’s launch in July

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